Scott is an excellent brand strategist and social media expert who runs his consultancy called From The Rooftops. He does an inspired job of helping clients and brands uncover their unique strengths in order to become (or stay) relevant to key audiences. Recently I increased my percentage of beating him in ping-pong an astounding 100%, from about once every 50 games to about twice every 50 games.

http://fromtherooftops.us/